“Contagious: Why Things Catch On” by Jonah Berger

Jonah Berger delves into the science of why certain ideas, products, and content go viral. The book outlines six key principles (STEPPS) that make things contagious: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. It’s an essential read for understanding word-of-mouth marketing and creating content that spreads.