Many of the podcasts listed in this article follow a similar interview-style format. But if you prefer more of a narrative style, Terry O’Reilly, host of Under the Influence, does a fantastic job of telling captivating stories with a little humor.
While O’Reilly doesn’t outright tell you “do this, not that,” each episode offers a clear throughline of marketing strategies that fueled the growth behind the most prolific businesses.
If you’ve never listened to an episode of Under the Influence, I suggest fast-forwarding to roughly five minutes in so you can skip the introductory ad reads and an unnecessarily long theme song.
